Endorsement management
Celebrity endorsers and long-term brand ambassadors, matched to your audience and handled end to end.
26 years · Entertainment · Advertising · Talent Marketing
Millions of eyes. Popular celebrity endorsements. Powerful brand partnerships.
Connect your brand with the celebrities and influencers people already know, trust and follow.
VCM connects brands and agencies with Philippine celebrities, hosts, performers, creators and live sellers. We then handle rate negotiations, contracts, and execution from start to end.
Big names. Bigger exposure. Stronger brands.
A large pool of in-house talents · 22+ network names
Megan YoungMikael DaezJasmine Curtis-SmithMariel Rodriguez-PadillaYasmien KurdiJuancho TriviñoJoyce PringBing LoyzagaEmilio DaezCassy LegaspiAnne CurtisAlden RichardsMarian RiveraKathryn BernardoPiolo PascualLuis ManzanoBINIJericho RosalesSB19KZ TandinganYeng ConstantinoAngeline QuintoCup of JoeSilent Sanctuary
0Years in the industry
0+Celebrity names in the network
0KReached in one campaign
Services
Six ways to work with VCM.
From strategy to execution, VCM builds celebrity and influencer campaigns that drive real results — and handles the rates, contracts and coordination in between.
Talk through your campaign →Influencer marketing
Creator campaigns matched to the community you actually want to reach, not just the biggest follower count.
Product seeding, end to end
PR kits, creator sourcing, distribution and reporting, so your product lands in the right hands.
Event talent booking
Hosts, performers and celebrity guests for launches, activations and corporate events.
Digital & content campaigns
Branded content, social series and video campaigns built for online audiences.
Talent management & career development
Long-term management for selected talents, from brand fit to contracts and campaign calendars.
Who's booking?
Different brands. Same result.
The right influencers and celebrities for your goals — whoever you are, whatever the budget.
Tell us what you need →Creative or media agency
Talent for a client brief, fast and without the chasing.
For agencies →Brand marketing team
An endorser or ambassador who fits the brand and the market.
For brands →Growing business
A first celebrity or creator campaign, sized to your budget.
For SMEs →Hotel, spa or gym
Celebrities and creators who visit, then share it with their followers.
For hospitality & fitness →Campaigns delivered for
Big personalities need big partnerships.
The problem
Fame alone doesn't guarantee results.
A bad match costs more than the talent fee. You also lose the production, media and PR budget built around it. And securing one name can mean chasing five different people.
Let's find the right fit →Millions of followers
But are they followed by your actual customers?
The biggest name available
But does that celebrity make sense for your product?
Whoever is trending
But will the audience believe the partnership?
The question is never “who is the biggest star?”
It's “who can create the biggest impact for this brand?”
In-house talent
A large pool of talents. One direct team.
Faces people already know, managed directly by VCM. In-house talent is the fastest to book, because one team handles availability, rates and deliverables.
01![Megan Young]()
Megan YoungActress, host, creator, and Miss World 2013.
02![Mikael Daez]()
Mikael DaezActor, host, creator, and entrepreneur.
03![Jasmine Curtis-Smith]()
Jasmine Curtis-SmithAward-winning actress, host, and long-time brand endorser.
04![Joyce Pring]()
Joyce PringHost, podcaster, creator, and lifestyle personality.
05![Juancho Triviño]()
Juancho TriviñoActor, host, and digital personality.
06![Bing Loyzaga]()
Bing LoyzagaVeteran actress and entertainment personality.
07![Emilio Daez]()
Emilio DaezActor and entertainment personality.
08![Cassy Legaspi]()
Cassy LegaspiActress, model, and digital personality.
09![Diana Zubiri]()
Diana ZubiriActress and television personality.
10![Mariel Rodriguez-Padilla]()
Mariel Rodriguez-PadillaHost, entrepreneur, and household personality.
11![Yasmien Kurdi]()
Yasmien KurdiActress, singer, and television personality.
+12More creators, hosts & personalities below.
Dianne Medina Actress, host, lifestyleIggy Miranda CreatorHannah Bacani CreatorDani Mortel CreatorJosh Colet ActorMommy Macy Family & lifestyleDaddy Tanu Family & lifestyleGie Cayetano CreatorAwts Gegeng Digital creatorKath Figuracion CreatorKaye Figuracion CreatorSandro Daez CreatorGinger Arboleda Entrepreneur, creatorGabs Gibbs Creator, artist
Plus a broader celebrity network
Anne CurtisAlden RichardsMarian RiveraLuis ManzanoMaris RacalKathryn BernardoPiolo PascualBINISB19KZ TandinganYeng ConstantinoAngeline QuintoCup of JoeSilent SanctuaryRiver JosephJose Mari ChanThis is LansPauleen LunaVanna GarciaNadine SamonteSexbomb GirlsRufa Mae Quinto
Results
Campaigns that actually travelled.
More campaign results
Long-term brand power
One post creates exposure. The right relationship builds years of brand equity.
GIBI Shoes × Jasmine Curtis-Smith
11
Years of partnership.
Year 1Year 11
VCM helped facilitate a partnership between Jasmine Curtis-Smith and GIBI Shoes that developed into a long-standing brand relationship.
Think about what that creates:
Years of recognition.Years of familiarity.Years of campaigns.Years of consumers repeatedly seeing the same personality connected with the same brand.
Long-term endorser
Trusted by brands, agencies and the talent
Hear it from the people who have actually worked with the team.
LM
Luis ManzanoActor, comedian and host
“Every moment, every endorsement, every project is an unforgettable experience when I am with VCM.”
Luis credits VCM with helping him secure numerous endorsements and describes the team as instrumental in connecting companies with artists and their management.
In his words
AR
Alden RichardsActor, host, and recording artist
Alden has spoken positively about working with VCM and the level of care and support provided throughout their projects together.
Talent partner
ID
Iris Al-Jazira I. Del FierroMedia Relations Head, MullenLowe MARC
“They consistently presented us with recommendations who were the perfect fit for the campaigns.”
“For me, VCM's standout strength is communication. They kept me informed throughout every step of the way from negotiations to postings to post-campaign.”
Working with VCM since 2022
Agnes ConopioPublic Relations Head, Cherry Philippines
“VCM is still there and keeps on providing a very good lineup of influencers, endorsers. Name it, they have it.”
“They've been very supportive since day 1, from Cherry Mobile to now that the brand has evolved into one ecosystem.”
Working with VCM since 2010
IC
Ina ChanAccount Director, Ogilvy
“VCM has been my partner since 2016 and ever since then, they are my preferred talent agency.”
“They are efficient, accommodating, flexible and easy to work with. Whenever I have project requirements, they are my go-to agency since they have a wide network of KOLs and celebrities.”
Ogilvy
26YEARS
Elizabeth “Betchay”
Alviar-VidanesFounder and Managing Director, VCM The Celebrity Source
Alviar-VidanesFounder and Managing Director, VCM The Celebrity Source
Founder story
You can't build 26 years of industry connections overnight.
Elizabeth has spent 26 years across entertainment, advertising, celebrity management, and brand partnerships. Her career gave her a front-row view of how brands and celebrities work together.
She saw campaigns succeed when there was genuine alignment. She saw relationships grow into long-term endorsements. And she saw how easily companies could waste budget when talent was selected based only on popularity.
That experience helped shape VCM's philosophy.
Great celebrity marketing should work for everyone.
The brand should benefit.The artist should be comfortable.The audience should believe it.The campaign should have a real strategic objective.
Today, VCM combines decades of industry relationships with a modern network of celebrities, digital creators, influencers, and personalities.
Built on
IntegrityTransparencyEfficiencyCollaborationTalent careClient service
Our process
A simple path from brief to launch.
You bring the campaign. VCM brings the right people into it, and keeps everyone moving.
01
Understand your goals
Your brand, audience, objective, budget and timeline.
02
Recommend the right talent
A shortlist built on fit, not follower count.
03
Handle rates and contracts
Negotiation, requirements and paperwork, managed for you.
04
Coordinate to launch
Schedules, deliverables, content approvals and appearances.
05
Report what it reached
Results from the campaign, and where to take it next.
Urgency
The best celebrity for your campaign may be available now. That doesn't mean they'll still be available later.
Top personalities have
And availability becomes tighter around
Easier to bookAvailability tightens
ChristmasSummer11.1112.12Major product launchesCorporate eventsBrand anniversariesNational campaigns
If the campaign is already being planned... the talent conversation should already be happening.
Free strategy consultation
Before you commit a major campaign budget... get 26 years of industry experience on your side.
Book a complimentary:
15 to 30-minute campaign strategy consultation
Talk to VCM about
- Your brand
- Your audience
- Your campaign
- Your objective
- Your budget
- Your timeline
- Your preferred talent
VCM can help identify whether the campaign makes more sense with
- An in-house celebrity
- An outside celebrity
- An influencer
- A creator
- A host
- A live-selling personality
- Or another talent direction.
You don't have to know the name yet.
You just need to know what you want the campaign to achieve.
Let's Build Your Next Big Brand Partnership →Campaign strategy consultation15–30 minComplimentaryWith the VCM team
This month
15 min30 min
Pick a time
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